A Complete Guide To TikTok Marketing In 2022

7 min read
TikTok Marketing - grab these points to strike out on the platform in 2022
TikTok Marketing

Are you a businessman wondering whether TikTok is the right platform for your brand? As a new high-priority item on any brand’s social media marketing palette, TikTok marketing is swiftly spreading rapidly. Yes, TikTok began off as a popular app among Generation Z. As a result, it’s no longer only about silly challenges or dances: practically any business can now reach its target demographic. Is TikTok marketing right for your brand? What’s the most effective strategy? Your CEO may have to execute some crazy moves. In this post, you’ll discover the solutions to all of your questions and more. You’re in for a roller coaster journey with TikTok.

What’s TikTok, and How Does It Work?

Short, 15-second video content is served up by TikTok’s users to keep you entertained. The 2020 epidemic was mostly responsible for TikTok’s rise to prominence, however, it has been around since 2017. Douyin was the name it went by when it was initially released in China. Later, the worldwide community received a new and improved version of it. Lip-sync and dance video content have rapidly become the most popular content on TikTok.

Is TikTok a Good Place to Promote Your Brand?

First and foremost, TikTok is not going away anytime soon. Currently, the app has 689 million users that are actively using it. By 2021, the population is predicted to top 1.2 billion. It’s impossible not to get addicted to this app.

When it’s done well, TikTok users don’t mind commercials. Ads for TikTok were found to inspire 72% of respondents in a survey. In comparison to other platforms, 7 out of 10 consumers found sponsored postings to be more pleasant and hopeful. TikTok has also launched its version of “link in bio” for organic marketing purposes. Because of this, you’ll be able to boost your website’s traffic as well

Finally, there are a few questions to ask yourself to determine whether or not you should use TikTok to promote your company.

Content Marketing

Is your content marketing approach a little more flexible? You may have to reschedule things if you have a long-term plan.


Does your financial situation leave you with any spare cash? If your TikTok video content becomes viral, it’s a good idea to have an ad budget in place.


Adults are also big fans of the site, as was indicated previously. There are certain audiences where it is difficult to detect whether the app is being used. Is TikTok being used by long-haul truckers? How about accountants for cryptocurrency? It’s a huge undertaking. The easiest way to learn more about them is to set up social media monitoring or send them a survey.


TikTok isn’t a platform for simply the most popular brands or celebrities. Brands have no boundaries.

Developing a Personal Brand

Many companies have a person who serves as the company’s most recognized face. On TikTok, this person might potentially represent your brand. Tips, pranks, and behind-the-scenes videos are all possibilities for their content. Most youths questioned felt that job success and personal time were very essential.

What is The Algorithm for TikTok?

As a result, the underlying algorithm of TikTok is mostly unknown. Still, some of the fundamentals of social media applications are well-known, such as: how can we keep our users interested for the long term?

The solution is to show them something that they’ll find interesting. Take a look at the site’s “For You” section. This is where you’ll find great content. This feed contains videos that may or may not come from accounts you follow. As compared to the algorithms of most other social media networks, TikTok’s is more forgiving to new users. If you use TikTok in an algorithm-friendly manner, you can grab a lot of TikTok fans to strengthen your profile and increase authenticity. Why? The For You page(FYP) will reveal your stuff to a select set of people if it is well-received. The more positive comments you get, the more people you’re exposed to, and so on.

With the hashtags added to your posts like #fyp #foryou #foryoupage, you’re more likely to be featured on the For You page, according to common opinion. A unique For You page appears for every user. Learning what you enjoy and serving stuff based on it is the goal of the video recommendation system.

The FYP is based on the following factors:

  • Likes, shares, rewatches, comments, and video completions are all examples of positive engagement metrics.
  • “Not interested” list members and videos considered to be unsuitable are examples of “negative engagement indicators,” as are the unfollows and “hidden” button additions.
  • Use geolocation hashtags
  • On or off “Sounds”

Brands may utilize TikTok in many ways. It’s possible to discover your voice on TikTok if your video content currently utilizes YouTube or Instagram Reels. There is a method to include your business into the TikTok trends even if you don’t.

Every one of them is unique. You could utilize TikTok to:  

  • Showcase your newest product launch
  • Take a look at some of the most famous TikTok trends and share your thoughts on them!
  • Get to know your target audience
  • Maintain the relevance of your brand
  • Build a personal identity 

When it comes to using TikTok, it all depends on what kind of product or service you’re offering and whether or not you need to reuse your existing stuff. Is TikTok a good fit for your brand? Strategizing is the only way to deal with this situation.

Consider Some of The Most Popular TikTok Methods.

On TikTok, there are a few tried-and-true methods that will help you become noticed by the app’s audience. The optimal approach for your business will depend on your brand’s needs and goals.

Hashtag Challenges

Applying hashtags is a great method to find your way through the For You sections of social media. To begin, utilize the hashtags associated with #fyp. As a result, include niche-specific hashtags as well to broaden your reach.

Use your hashtags and keywords properly since you have 100-character eligibility for the description of your video. Try adding a few of your hashtags as video comments to see what happens.

As far as picking hashtags goes, how do you do it?

It’s possible to get accurate information on your audience’s language using social listening if you don’t have any prior data. Your TikTok videos may then be used as inspiration for your next video marketing campaign.

If you like, you may design one of your own. At the beginning of the epidemic, Simmons posted the hashtag #snoozapalooza. A variety of inventive approaches were necessary for users to stage dive into their beds. The challenge drew well over 1.1 million participants.

Influencer Marketing

It is still possible to get good results from influencer marketing as part of your digital PR strategy. Why? The influencers themselves want to collaborate with just the best brands to guarantee that their fans get only the best suggestions.

Fortunately, you don’t have to browse through more videos to get someone to collaborate with. Alternatively, you may look through the TikTok marketplace. TikTok collaborations may be readily discovered from one central location.

Koh, a gaming influencer, just signed a sponsorship partnership with Red Bull. Gaming communities are notorious for using energy drinks to maintain abreast with their gaming lifestyles.

How much could I expect to spend these TikTok influencers, you may be asking yourself? The answer, of course, is that it varies.

Nano or micro-influencers with 10K or fewer followers, for example, have the potential to provide greater engagement outcomes at a cheaper cost. These sorts of influencers may only charge between $10 to $125 for sponsored articles, according to the report.

Expect to spend anything from $130 to $2,600 or more on each post if you are seeking to expand your reach and have more money.

The outcomes? An average of $7.50 may be earned for every $1 invested in influencer marketing. So, if you’ve got some money to spare, you may want to try out TikTok influencer marketing.

Paid Ads On TikTok

Do you want to be able to better target your audience? What you need is a TikTok commercial. If you are a large brand, you may be paying as much as five figures per impression.

Ads on TikTok are a great method to promote your business in front of potential customers.

TikTok, like other ad managers, lets you:

  • Increase the number of people that visit your website
  • Boost sales on the internet
  • Obtain new customers
  • Lookalike audience settings or custom settings may be used to target certain demographics.
  • Set a long-term or daily financial goal.

In-feed Ads

There are a lot of similarities between Instagram’s Stories ad and TikTok’s In-Feed advertisements. As you go through your stream, they appear in the middle of other videos.

The length of your ads might range from 9 to 15 seconds. They are, however, easily overlooked after only two or three seconds. Your ad must impress users in a matter of seconds that it’s worth their time to view it.

What Gives You The Ability?

  • Add a brief, attention-grabbing message with music
  • Get in on the latest craze, like a dancing competition.
  • Make sure to include people as soon as possible since their faces are easier to focus on.
  • It is a great idea to utilize less polished advertising.

TopView Ads

TikTok’s For You page has a “TopView” ad at the top. For You section is the first page of every TikToker, so you’ll be in a prime position.

As long as 60 seconds, TopView advertising may be seen in fullscreen mode without any interruptions.

With TopView Advertisements, How Do You Get People’s Attention?

According to the reports, consumers, particularly Gen Zers, need “authenticity” and “fun” from businesses to connect with them. TikTok’s built-in stickers, effects, and more may help you stand out from the crowd. Don’t be hesitant to use videos that aren’t as professional as you would want.

In addition, you may take advantage of the “readable social videos” trend. Even if it’s for instructional or entertainment reasons, the format is a hit.

Leave a Reply

Your email address will not be published. Required fields are marked *