Infographic provided by R.A Jones, experts on packaging equipment
In the last sixty years, the amount of packaging and container waste generated in America has surged from 27,370 to 82,220 tons yearly. This substantial increase is largely due to the rise in plastic. However, the world has realized the dangerous effects of plastic as it fills our landfills, oceans, and air.
As consumers become more informed on the hazards of plastic, they are calling for a change no matter the cost. According to a recent survey by Global Buying Green Report, 83% of customers (aged 44 and younger) state they are prepared to pay more for environmentally friendly packaged products. In turn, the sustainable packaging market is predicted to increase at a CAGR of 5.03% yearly, reaching a reported $349 billion by the year 2026.
So, how can packaging manufacturers answer to this demand? One method is to do a complete overhaul. A business can create effective strategies that meet suppliers and consumer’s expectations after conducting market and audience research. Some brands are experimenting with different packaging layouts and then assessing their success through consumer testing. This type of investigation style allows companies to create more sustainable products with less generated waste.
Packaging manufacturers have also considered another design innovation involving cartons and their machinery. Advanced cartoners are producing containers that can carry more product in less packaging by reducing carton size and head space. In turn, this creates more reliable output and smaller carbon footprint.
Moving towards more sustainable packaging and practices is not only great for the environment, but also improves brand identity and consumer approval. To learn more about reaching these in packaging production, check out the infographic below.