How Does React JS Application Affect Your SEO?

5 min read
React JS

React JS is one of the top favorites of web developers to get functional web pages. The React JS SPAs (single-page applications) are getting popular as it allows the development of responsive and animation-affluent sites. Tech heavy-loads like Google, Facebook, and Twitter and using it to build fast & dynamic web apps. But products created with React JS are having limited abilities for search engine optimization (SEO). Look for tailored solutions to achieve the necessary visibility in search engines.

There are millions of websites in the market built with React JS. It is the Javascript framework used to create interfaces for apps and sites. The developer prefers it due to its easy navigational features to build functional sites. But, it becomes an issue in SEO as the search engine is unable to scan the applications effectively. One problem is that React JS is focusing on the client-side rendering as compared to Google (server-side rendering). Also, the Google crawl bot is scanning all applications on the internet and there isn’t a proper understanding of Javascript pages.

The search engine (Google) was unable to see all the content with Javascript rendering. In 2015 with modification in the Google crawl bot, it became possible to render React JS pages. So, in theory, Google can render and index the Javascript pages to ease out optimization. But, the SEO professionals still believe Google still faces a hard time in reading the React JS pages compared to others. The guide is listing the challenges for React JS in SEO and also the best practices to rank higher in the Google Search Results.

React JS & SEO – What are The Challenges?

React JS is one of the preferred platforms for creating responsive UIs (User Interfaces). It is an open-source Javascript library popular for both static and dynamic web applications. But, an app built within the same technology stack experiences a different degree of SEO-friendliness.

At the time of client-side rendering of the single-page applications, a request is sent to the browser. It returns an HTML file with multiple codes back to the browser that becomes hard for Google to understand. Thus Google needs to wait for the download of all Javascript content in the browser.


It is the file that is providing details related to videos, pages, and other kinds of files on the site. Google is going through all the files to render the site better. But, React JS is not having the built-in way for generating the sitemaps. You can get tools that can help you generate a sitemap so as to boost your SEO efforts.

Page Metadata

Google is using Meta tags to showcase accurate titles and descriptions for the sites. React JS is rendering all the meta tags and content on the client side. It becomes hard to Adapt the metadata for single pages, but the professionals can assist in finding relevant solutions.

Loading Time & User Experience

It takes time to fetch and execute the React JS content. Javascript might need to wait to make the necessary network calls for accurate content fetching. The wait time or loading time can lead to a bad user experience. There is a ranking criterion laid out by Google so as to rate the user experiences. The long loading time affects the score on Google and thus the site ranking. There are tools to handle the issue and consult with professionals for further details.

Approaches to Make the React Apps SEO-Friendly

There are challenges with search engine optimization of React JS sites but there is no stop in the development. Google has been rendering Javascript much better than earlier to ensure easy optimization. But there are still doubts in the minds of the professionals with optimization of the React JS web app contents. Let us now look at some of the ways to implement the React JS SEO approach.


It is one of the best approaches for making single or multi-pages SEO-friendly websites. Prerendering is the best thing as the crawlers or bots fail to render web apps properly. The program is easy to incorporate. Also, it ensures the simple execution of different Javascript transfers into static HTML.

Server-Side Rendering

It is referred to as fetching HTML files using the entire content. You need to collect relevant information related to client-side and server-side rendering to build React JS apps. Javascript code is downloading the content from servers and ensures easy viewing on the screens. With server-side rendering, the HTML files received by Google Bots and browser are along with the whole content.

Isomorphic React

It has the automatic capacity to detect Javascript on the server-side. In case the Javascript is disabled, the work is carried out by Isomorphic Javascript on the server-side. As the page starts to load, all the content and attributes become easily accessible. With the enabling of Javascript, it becomes easy to perform like a dynamic app with different components.

Building of Dynamic Web Apps

The single-page React JS apps are prone to troubles with SEO. Both the static and dynamic pages are using server-side rendering that assists web crawlers in effortless access to pages. The decision on the kind of web page needs to be based on the business expertise.

Reads More: Reasons to Get Help From The Office Furniture Installation Service Providers

Final Thoughts!

You get multiple kinds of tools to ensure the top ranking of React JS pages on the Google search engine. The successful combination of SEO and React JS will affect the entire functioning of the web page applications. You can try the above-mentioned approaches to ensure SEO-friendly, and also take advantage of Javascript pages. Take help of professionals to develop React JS pages that suit the SEO optimization needs.

The single-page ReactJS apps offer seamless interactions and the ease of developing websites. Challenges with SEO shouldn’t be the reason for avoiding the React library. Talk with professionals to understand the issues and get instant solutions for them. The search engine crawlers are getting popular with time and thus SEO will not be the pitfall anymore for React JS.

Leave a Reply

Your email address will not be published. Required fields are marked *