In the current digital era, it has become important to use advanced technology for all aspects of the business. Whether it is optimizing the business processes, exploring new revenue opportunities, catering customized experiences for customers, etc. This has also given rise to many CRM software, however, Salesforce Development is best among all others.
Salesforce was established in 1999, in San Francisco as a small start up and now is a gigantic company. It has become a key to achieving the objectives of the business. It is used by many global brands.
Salesforce offers a diverse range of goods and services. Regardless of the size, scope, or service area of the company. Thus, every company use Salesforce for various purposes of the business.
In this post, we will give you some of the major reasons why companies trust Salesforce development.
Reasons Why Businesses Choose Salesforce Development
1. High-Quality Product
Salesforce is a powerful solution. It is safe, highly configurable, scalable, user-friendly, and has a track record. Customers using Salesforce get same infrastructure & platform regardless of their edition. It also offers industry-customized solutions to cater to the challenges that businesses face. This is one of the major reasons why businesses trust Salesforce.
2. Committed to Data Security
With the rise of technical age and Digital Marketing, the concern on security is on rise. The hackers are continuously trying to attack the systems of the company and steal their data. Also, there has been huge concern about cloud security even when it has been proved that the cloud is much more secure than another on-premises legacy system. However, this concern can be understood as businesses have a lot of sensitive data stored in the cloud. Thus, it can be very risky if it is not secure.
If we talk about Salesforce, then Salesforce has thousands of engineers and security teams that are readily available all the time for the security of the cloud. It also creates customized data security architecture with sharing features to allow for secure data access at various levels.
3. Unique Pricing Model
Salesforce has a unique pricing model compared to its competitors. When Salesforce was introduced, at that time, ORACLE and SAP were charging very high rates that too a fixed pricing model for monthly and annual plans. Salesforce introduced a per-user fee billed annually. After that, many cloud-based systems switched to the same pricing model. So, when you use Salesforce, you get freedom to choose pricing plans.
4. Powerful Ecosystem
Salesforce has a powerful ecosystem of developers, customers, and partners. Thus, whenever any customer faces any problem, they can take help from the community. They can also talk with each other related to technology and other matters. Salesforce’s app marketplace, AppExchange, is both a location for Salesforce developers and registered partners to make apps publicly available and a place for users to buy and download apps.
5. Constantly Innovating
Our world is constantly changing, and information technology is changing rapidly. Thus, it is necessary to update and innovate regularly. The team of Salesforce is continuously looking for ways to improve products & services, strategic relationships, and investing in the latest innovations like AI, bots, etc. So, it is better to invest in a space that is constantly paying focus on innovation.
6. Access All Information in One Place
Salesforce service cloud stores all the important data of the customers in a single place. From customer information to case studies, everything is available at your fingertips. You or your professionals can easily have access to it. It makes your and your team’s task easier and enhances productivity.
7. In-Built Applications
There are a number of apps available through Salesforce that help businesses to manage customer relationships in an effective way. If the customers are updating their records, then the marketing team can understand the purchasing style of the customers and manage the relationships with them.
8. Real-Time Results
With the help of Salesforce, you can access real-time results. This is possible through the real-time reports and dashboard data that is generated instantly. Thus, one can make quick adjustments to the marketing strategies for the short term and long term to achieve the business goals.
9. Get A Better Understanding of Your Pipeline
When leads entered into salesforce gets converted into opportunities, then the marketing team can adjust their plans and determine where additional resources should be allocated in order to boost the bottom line. This is also one of the reasons why businesses choose Salesforce Development.
10. Good ROI
Salesforce has the ability to generate more income than any other CRM. It has enough responses to increase the customer base, and drive more cross-selling revenue. It also offers valuable insights for marketing strategies. Thus, you can create plans that help you to attract more customers for your business.
In conclusion, we would say that Salesforce is the modern age CRM. The companies must prefer using Salesforce rather than other CRMs. Also, the functionalities and benefits offered by salesforce can be very helpful for the business to create strategies for the business, and to achieve the goals of the business.